Sanaz_Website

Hi, I'm Sanaz Bash, a Senior E-Commerce & Marketing Strategist with 7+ years of experience driving growth across B2B and D2C brands.

I'm passionate about AI, UX, customer journeys, and scaling products that truly serve people.

Welcome to my world of digital creativity, data-driven decisions, and meaningful user experiences.

READ MORE ABOUT ME
About_Sanaz

My Story

I’ve never really fit into one box, and I like it that way.
My background spans marketing, UX, web development, and community building. Whether I’m scaling E-Commerce shops or launching SaaS tools, I’ve always been drawn to improving things, especially when it makes someone’s experience smoother and more human.

A few years ago, I moved to Berlin for my MBA, where I explored what truly connects people to brands. My thesis on gamification in German E-Commerce still shapes how I think about UX, loyalty, and customer behavior today.

I care about the full journey, from first click to lasting connection. I ask “why” a lot (not to be annoying, promise), and I’m always hunting for ways to simplify, connect, and elevate.

Outside of work, I’m usually out in nature, camping or chasing sunlight, cooking something that reminds me of home, or diving into a new curiosity, from music and storytelling to Web3 and AI.

I'm not just chasing what’s next, I'm trying to make it better than what came before.

Sanaz Bash

Hard Skills

  • A/B Testing
  • User Experience (UX)
  • Website Optimization
  • CRM & CMS (WordPress, Hygraph)
  • Data-driven Marketing (GA4, HotJar)
  • Conversion Rate Optimization (CRO)
  • Agile Methodologies (Scrum, Kanban)
  • Front-End Development (HTML5, CSS3, JS)
  • E-Commerce Platforms (Shopify, Shopware)

Soft Skills

  • Creativity
  • Detail-oriented
  • Stakeholder Management
  • Adaptability & Problem-Solving
  • Cross-Functional Collaboration
  • Time & Project Management
  • Strategic Thinking

Interests

  • Photography & Art
  • Web3 & AI innovations
  • Traveling & Food Culture
  • Video Games & Building with Lego
  • Cooking and Experimenting with Flavors
  • Social Impact Projects
  • Foreign Languages
  • Reading Books

My view is there's no bad time to innovate.

- Jeff Bezos

Beyond Boundaries: A Journey of Skills

My career has never followed a straight line – and I wouldn’t have it any other way. From frontend development to SaaS launches and E-Commerce growth strategies, my journey is defined by a relentless focus on the user. I’ve collaborated with cross-functional teams, rebuilt digital infrastructures, and helped brands unlock new growth opportunities – always with UX as my north star. Titles change, industries evolve, but what drives me remains the same: creating intuitive, impactful, and human-centered experiences.
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Care about UX

Since 2016

Part-time Frontend Dev

Since 2016

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Freelance Developer

If your first impression is important to you, then you should care about your website's first impression as well! As a freelance frontend developer, I specialize in first impressions – crafting responsive, user-friendly sites that reflect your brand and engage your audience. Whether it's a Shopify landing page or a custom-coded portfolio, I bring both aesthetic and function together.

MY PORTFOLIO

Encouraging Testimonies

It was a pleasure to have Sanaz in our team! She has an admirable work ethic and hands-on mentality. Sanaz is ambitious in the best sense of the word. Pressure to perform and stressful situations cannot harm her. Here, too, she acts thoughtfully, calmly and goal oriented. We have particularly benefited from Sanaz' wealth of experience in shop management and online marketing, especially in SEO. Thanks to her expertise and new impulses, we have been able to noticeably improve our shop performance - and that in just one quarter. We particularly appreciated her ability to look beyond and test new solutions. Sanaz, we wish you only the best for the future!
Julia Baier
Head of Commercial & Marketing @ STOP THE WATER WHILE USING ME!
Sanaz has been an amazing community ambassador and moderator in the Genopets community from our very early days. She not only excels at helping set community expectations and stays active in conversation encouraging community engagement, but she goes above and beyond to keep community documentation organized in our various channels to help streamline management of a community that has grown to 160K+ members while she was moderating. Any community or company would be lucky to have her on your team.
Jay Chang
Co-Founder of Genopets & Product Marketing Manager @ Google
Sanaz has been a core part of Galleons journey in helping create and maintain a thriving community through her core management responsibilities and going beyond normal expectations to create opportunities for growth via partnerships and other novel opportunities that Galleon could take advantage of. Sanaz has always been a pleasure to work alongside, and Galleon would be lucky to have her as a core contributor for the long term.
Andrew Wilkinson
Founder of Galleon
Among Sanaz's many very good characteristics are her deep interest in her work and her accuracy when doing it, she's very good at interacting with customers and takes care of things well. Working with her makes me proud.
Mostafa Soufi
Co-Founder & CEO/CTO @ VeronaLabs OÜ

Get In Touch

Let's connect!

sanaz.bash@outlook.com